Many people seem to feel the book as a printed, tangible object may be on the way out. The rise in popularity of digital readers such as Kindle would seem to support this idea. The apparent demise of the book has not stopped books from being published. In 2008 almost 480,000 books were published or distributed in the U.S. This was an increase of over 100,000 books from 2007.
A recent article in the New York Times explored the contribution of self-published books to this increase. Technological advances have enabled aspiring authors to obtain printed copies of their work for as little as $3. Most self-publishing companies charge authors fees, staring at $99, for various services. The article points out that self-publishing authors sacrifice access to marketing and distribution that traditional publishers usually provide.
The article posits a strict dichotomy between self publishing and conventional publishing. Many authors who have their books published by main stream publishers do not receive any marketing services and have to market the book themselves. Technology and Amazon have given publishers greater latitude in printing and distribution which can led to a conventionally published book not being available from a wholesaler such as Baker & Taylor. Often being published by commercial publisher gives the author that distinction and nothing else. Some self publishing firms provide distribution via wholesalers as part of their services. It is more appropriate to look at publishing in 2009 as being a spectrum with major publishing houses on one end and self publishing at the other. For many authors in the middle there is little difference.