October 27, Sunday, was National American Beer Day. I will confess that I had not idea such a day existed. I read about it here. According to the website, National Today, American Beer Day is a day to “celebrate distinctly domestic lagers and ales brewed across the country.” The site also describes three other days that one can celebrate beer.
There is International Beer Day which occurs on the first Friday in August and is a “global celebration of beer, taking place in pubs, breweries, and backyards all over the world. It’s a day for beer lovers everywhere to raise a toast to our brewers and bartenders and rejoice in the greatness of beer!”
National Beer Day is on April 7th and commemorates the day that beer became legal again after 13 years of Repeal. Upon signing the legislation, FDR apparently remarked, “I think this would be a good time for a beer.”
National Today also describes National Beer Can Appreciation Day which is January 24th. January 24, 1934, the Krueger Brewing Company produce the first beer in cans. I posted about the history of beer cans in 2011.
Besides these days, there is also Repeal Day which is Dec. 5 and represents the day in 1933 that all alcoholic beverages became legal again. Most, if not all, of these days seem like marketing ploys. The days that commemorate actual historical events have more legitimacy, but, in the end, all of these celebrations exist to convince you to buy and drink more beer.
Mark your calendars and let the drinking commence!